List the steps of the segmenting and targeting process (put the first step on top). Instructions Choice 1 of 5. Select target markets toggle button Select target markets Choice 2 of 5. Group potential buyers into segments toggle button Group potential buyers into segments Choice 3 of 5. Develop a market-product grid and estimate the size of markets. toggle button Develop a market-product grid and estimate the size of markets. Choice 4 of 5. Group products to be sold into categories toggle button Group products to be sold into categories Choice 5 of 5. Take marketing actions to reach target markets toggle button Take marketing actions to reach target markets

Answers

Answer 1

Answer:

1. Group potential buyers into segments.  

2. Group products to be sold into categories.  

3. Develop a market-product grid and estimate the size of markets.  

4. Select target markets.  

5. Take marketing actions to reach target markets.


Related Questions

William and Theodore have decided to start a travel business called Excellent Adventures. Since their business primarily involves time-travel their clients may be harmed during a small but significant portion of the travels. Consequently, William and Theodore would like a business form that will shield both of their personal wealth from any legal claims that the firm might be subject to after one of the travel mishaps. If William and Theodore are the only investors in this U.S. domiciled firm, which legal form of organization would be best for Excellent Adventures to protect both William and Theodore

Answers

Answer:

Hence the answer is a corporation.

Explanation:

William and Theodore have decided to start a travel business called Excellent Adventures. Since their business primarily involves time travel their clients may be harmed during a small but significant portion of the travels. Consequently, William and Theodore would like a business form that will shield both of their personal wealth from any legal claims that the firm might be subject to after one of the travel mishaps. If William and Theodore are the only investors in this U.S. domiciled firm, which legal form of organization would be best for Excellent Adventures to protect both William and Theodore as a corporation.

A corporation may be a large company or group of companies authorized to act as one entity and recognized intrinsically in law

New York City limits the number of taxi cabs that can legally operate in the city. The most likely result of this practice is that Group of answer choices cab fares will be lower. cab fares will be higher. the cost of operating a taxicab will be lower. subway fares will decrease.

Answers

Answer:

cab fares will be higher.

Explanation:

The supply of cabs would fall as a result of the limit. The fall in supply would lead to a rightward shift of the demand curve for cabs.

As a result, equilibrium price (cab fares) would increase and equilibrium quantity would fall.

subway is a substitute for cabs

Due to the increase in the price of cabs, there would be an increase in the demand for subway. This would lead to a rise in equilibrium price and quantity

Although Kemal attempted to create a strong Turkish economy, how did his policies only add to the international global depression? a. Kemal tried to discourage Turks from buying foreign goods. b. High tariffs on imported goods only hurt other nations involved in the global depression. c. Goods from Europe and American were banned in Turkey. d. Government subsidies kept Turkish goods cheap in the nation and discouraged foreign imports. e. Kemal tried to create a totally domestic solution to the economic problems.

Answers

Answer:

b. High tariffs on imported goods only hurt other nations involved in the global depression

Explanation:

Although Kemal attempted to create a strong Turkish economy, his policies only add to the international global depression due to the placement of "High tariffs on imported goods."

Kemal who was once the President of the new Turkey from the old Ottoman Empire had series of reforms including economic policies that favor internal production and discourage reliance on importation. However, his administration was around the global depression period, and his policies of high tariffs on imported goods only hurt other nations involved in the global depression.

Shepherds company. Manufactures two types of shoes sneakers and boots .Each sneakers requires 2 direct labor hours and boots require 1.5 direct labor hours.The overhead rate. Per direct hour is $2 .Direct materials for sneakers and boots is $15-$20 .Respectivelay.The total unit cost for each product.

Answers

The question is incomplete. The complete question is :

Shepherd Company manufactures two types of shoes - sneakers and boots. Each sneaker requires 2 direct labor hours and boots require 1.5 direct labor hours. The overhead rate per direct labor hour is $2. Direct materials for sneakers and boots is $15 and $20, respectively. Direct labor for sneakers and boots is $5 and $7, respectively. The total unit cost for each product is:

Solution :

The total unit cost for a product = direct materials cost + direct labor cost + overhead cost

The total unit cost for the sneakers and the boots are :

Particulars                                           Sneakers     Boots

Direct material cost                                  $15           $20

Direct labor cost                                        $5            $7

Overhead cost                                           $4            $3

Total unit cost                                           $24          $30

The overhead rate per direct labor hour is $2

So, the overhead cost per unit of :

Sneakers : 2 hours at the rate $2 per hour = $4

Boots : 1.5 hours at the rate of $2 per hour = $3

Hence the answer is : total unit cost = Sneakers: $24; Boots: $30

what are the main roles of the management department in an organization. give 5

Answers

Answer:

At the most fundamental level, management is a discipline that consists of a set of five general functions: planning, organizing, staffing, leading and controlling. These five functions are part of a body of practices and theories on how to be a successful manager.

hope it helps

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Lifelong Learning: Mastery Test
4
Select the correct answer.
Why do many organizations encourage their employees to be lifelong learners?
O A employees will be more able to handle increasing responsibilities
OB. employees will be more likely to follow company policies
OC employees will be more likely to remain loyal to the company
OD. employees will be more likely to interact well with each other
Reset
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Answers

Answer: A. employees will be more able to handle increasing responsibilities.

Explanation:

Lifelong learning refers to the ongoing pursuit of knowledge for personal or professional reasons. When a person is a lifelong learner, such person has a growth mindset and pushes himself or herself to find new ideas to solve challenges.

Several organizations encourage their employees to be lifelong learners in order for such employees to be able to handle increasing responsibilities. Some organizations send their employees to study some courses which will help in their growth and development and also to be able to handle certain responsibilities.

HELP!!! Economists note that personal income rose by 5 percent last year. What impact will the change in personal income have on demand?
A It will cause the demand curve to shift up
B It will cause the demand curve to shift left
C It will cause the demand curve to shift down
D It will cause the demand curve to shift right

Answers

Answer:

D It will cause the demand curve to shift right

Explanation:

Given

Increase in personal income

Required

The changes on the demand curve

On the demand curve, quantity is represented by the x-axis, while the y-axis represents price.

When personal income increases, the quantity of items purchased will increase.

This means that there will be a shift to the left on the demand curve.

Hence, (d) is correct

Sarah is not a resident of Washington although her website can be accessed by residents of that state. Barbara files a suit against Sarah in a Washington state court. The court is most likely to have jurisdiction over Sarah if Barbara's claim arises from Group of answer choices minimum contacts between Sarah and any Washington resident. substantial business between Barbara and Sarah through Sarah's website. passive advertising on Sarah's website. the Internet's capacity to bypass boundaries.

Answers

Answer:

substantial business between Barbara and Sarah through Sarah's website.

Explanation:

A person cannot be brought to the court if the person belongs to some other state than the place where case has been filed against him. A court doe not have any jurisdiction over a person if the person is resident of some other state and the court is in some other state.

In the context, Barbara files a case against Sarah in Washington court. But Sarah is not a resident of Washington. Sarah has a website which can be accessed in Washington. Now the court in Washington can have jurisdiction over Sarah only if the claim of Barbara arises any substantial businesses between Barbara and Sarah through the website of Sarah's.

It is said that in a perfectly competitive market, raising the price of a firm's product from the prevailing market price of $179.00 to $199.00, ____________________. will likely cause the firm to reach its shutdown point immediately will cause the firm to recover some of its opportunity costs could likely result in a notable loss of sales to competitors is a sure sign the firm is raising the given price in the market

Answers

Answer:

could likely result in a notable loss of sales to competitors

Explanation:

In the case of the perfect competitive market wheen the price of the firm is increased from $179 to $199 as compared to the prevailing market price so this means that there should be the loss with respect to the sales for the competitors or rivalrs as this would result the firm to lose its overall shares to its rivalry

Therefore the above statement should be considered true

Outdoor Living Company has just received a special order for 500 hammocks. Outdoor Living has sufficient idle capacity to accept the order. Accepting the order will increase Outdoor Living's total variable manufacturing costs. Which type of cost is considered relevant to Outdoor Living's decision whether to accept or reject the special order?

Answers

Answer:

Raw materials to make the 500 hammocks.

Suppose a consumer only purchases food and clothing, and food is plotted along the horizontal axis of the consumer's indifference map. If the price of clothing increases and the price of food and income do not change, then the budget line changes by rotating: Group of answer choices clockwise about the fixed horizontal axis intercept. clockwise about the fixed vertical axis intercept. counter-clockwise about the fixed vertical axis intercept. counter-clockwise about the fixed horizontal axis intercept. none of these options is correct.

Answers

Answer:

counter-clockwise about the fixed horizontal axis intercept.

Explanation:

An indifference curve is a graph that shows the two combinations of goods for which an individual is indifferent in its consumption.

Points on an indifference curve represents various combination of goods to which an individual is indifferent to

higher indifference curve represents higher level of utility

An indifference map is a graph of various indifference curves

On the indifference map, indifference curves that are higher would be more preferred to those that are lower

show your acquittance with report? discuss the di
different types of report.​

Answers

Answer:

A

report is written for a specific audience; it must always be accurate and objective. ... Types of reports include memos, meeting minutes, expense reports, audit reports, closure reports, progress reports, justification reports, compliance reports, annual reports, and feasibility reports

In 2003, the fraudulent accounting practices at ____________, a Houston-based energy company, was the largest of several business scandals of the early 21st century, in which corporate executives inflated company revenues for self-gain and ultimately created widespread distrust of corporate culture, costing investors billions of dollars as well as employees their pensions.

Answers

Answer: Enron

Explanation:

Enron scandal was an accounting scandal that involved Enron Corporation, which was an American energy company that was based in Houston, Texas.

Enron hid huge amount of trading losses, which led to its bankruptcy. The company used fraudulent accounting practices in order to inflate the revenue of the company and.hid the debt that the company incurred.

Petty cash is disbursed by Manuela Luisina in the Cashier's Office. Manuela also maintains records of disbursements, places requests to the Finance Department to replace expended funds, and periodically reconciles the petty cash balance. This represents a(n) ________ segregation of duties.

Answers

Answer: Ineffective

Explanation:

Handling many job roles at the same time is one of the greatest way to be ineffective in them. When you have someone to do so many task at the same time they won't perform their best in any of the task or all of the task and would struggle most times and could wear out.

Manuela Luisina is handling so much at Petty cash which makes the segregation of duties ineffective

The consumer price index is used toGroup of answer choicesturn dollar figures into meaningful measures of purchasing power.characterize the types of goods and services that consumers purchase.measure the quantity of goods and services that the economy produces.differentiate gross national product from net national product.

Answers

im confused on what the question is

Which type of insurance covers preventive care and medical treatment?

Answers

health insurance is the answer

Y Corporation's password protection policy requires all employees to change their passwords every week. Because of this requirement, technical support spent a significant amount of time solving password problems for employees who forgot their passwords. To increase efficiency, the CEO of Y Corporation canceled the policy and subsequently required employees to change their passwords once a year
a. collusion
b. management override
c. external events beyond an organization's control
d. unsuitable objectives for internal control
e. human error
f. cost v. benefit

Answers

C is the best answer! goodluck

The owner of a personal watercraft put an ad for its sale in the paper. Her neighbor saw the ad and told her that he wanted to buy the watercraft but had to arrange for financing. The owner suggested that they write a contract for sale then and there so that they would not have to waste any time while he got his financing. They orally agreed that the contract would not become binding unless the neighbor obtained financing, but the written contract did not mention this and appeared to be a fully integrated document. The neighbor could not obtain financing and the owner brings suit to enforce the written contract. Who will prevail

Answers

Answer: D. The neighbor, because obtaining financing was a condition precedent.

Explanation:

Even though it wasn't listed in the written contract, there was the condition precedent that the contract would not be binding unless funding was obtained. Condition precedent is a condition that must happen for a contract to become enforceable.

Funding was not obtained so the contract cannot be enforced. The neighbor would therefore prevail so long as the owner admits that there was indeed a condition precedent.

One advantage of having a bank savings account is that it
O is a reliable way to earn interest while establishing a personal financial history.
guarantees depositors interest-free loans.
eliminates having to pay bank charges or late fees on other accounts at the bank.
offers depositors a higher interest rate on United States government savings bonds.

Answers

Answer: is a reliable way to earn interest while establishing a personal financial history.

Explanation:

A savings account refers to an interest-bearing deposit account which is held at a bank. The reliability and safety of the savings account makes it a great option when one needs cash to meet the short-term needs.

An advantage of having a bank savings account is that it is a reliable way to earn interest while establishing a personal financial history.

It enables one to establish a personal financial history as it shows ones financial records such as the bank statements, receipts, loans, mortgages etc.

Therefore, the correct option is A.

The endpoints (horizontal and vertical intercepts) of the budget line: Group of answer choices represent the quantity of each good that could be purchased if all of the budget were allocated to that good. measure the rate at which one good can be substituted for another. measure its slope. indicate the highest level of satisfaction the consumer can achieve. measure the rate at which a consumer is willing to trade one good for another.

Answers

Answer:

represent the quantity of each good that could be purchased if all of the budget were allocated to that good.

Explanation:

The budget line is a graph which shows the two combinations of goods a consumer can consume given price and income level

Properties of the budget line

When income increases, the budget line shifts outward and shifts inward when income decreasesthe horizontal and vertical intercepts represent  the quantity of each good that could be purchased if all of the budget were allocated to that good.the budget line is a straight line. This indicates that the marginal rate of substitution is constant the budget line is negatively sloped

As the number of multinational corporations continues to grow, we are experiencing a greater number of international ethical dilemmas. One very real concern has been the human rights abuses in sweatshops in exchange for cheap labor. Several retailers have now banded together to set ethical standards in foreign factories. Which statement summarizes the challenges of companies doing business in developing countries and the concerns of their customers

Answers

Answer:

Multinationals must subjectively determine the local living wage, which is usually more than the local legal wage in developing countries. Customers surveyed say they are willing to pay a few dollars more to improve working conditions in sweatshops.

Explanation:

A sweatshops may be defined as a factory or firm which violates some of the labor laws of the United States as stated by the US department of labor.

In these sweatshops, they provide unfair wages, the working conditions are very poor, proper labor laws are not followed extended working hours, exploitation of labor takes place.

This has been a real challenge the developing countries are facing. This can be improved as the multinational companies determines a higher local living wage than the legal wage in some of the developing countries. Even the customers of their products are coming forward and are willing to pay more for the products so that the working conditions of the sweatshops improves.

The WBS is best suited for design and construction projects that have tangible outcomes. When the final outcome of the project is less tangible or it is the result of a series of steps or phases, some project managers choose to utilize a(n) ___________. Multiple Choice Responsibility Matrix (RM) Organization Breakdown Structure (OBS) Work Breakdown Structure (WBS) Modified Process Breakdown Structure (PBS) Project Priority Matrix (PPM)

Answers

Answer:

Process Breakdown Structure (PBS)

Explanation:

Since in the question it is mentioned that WBS should be best suited for design & construction projects so there is tangible results

now if the final result should be lower tangible so here the project manager should select the project breakdown structure as the process of the project should be driven via requirement of the performance but not with the plans or the blueprints

Suppose the town of Falls Valley has a mosquito problem. After a bad summer, the town accountants explain that the marginal cost of providing one more treatment for mosquito control is $100,000. The town should provide the additional mosquito control only if the marginal: Group of answer choices social cost of mosquito control is more than $100,000. benefit for any individual citizen is at least $100,000. social cost of mosquito control is less than $100,000. benefits for all individual citizens add up to at least $100,000.

Answers

Answer:

The correct option is "benefits for all individual citizens add up to at least $100,000".

Explanation:

Marginal cost refers to the additional cost incurred in order to provide an additional unit of a commodity.

For a community, town, or country, benefit is maximized when the marginal cost of providing a good or service to the community, town, or country is equal to the sum of the marginal benefit for all individual citizens of the community, town, or country.

Based on the above explanation, the correct option is "benefits for all individual citizens add up to at least $100,000". That is, the town should provide the additional mosquito control only if the marginal benefits for all individual citizens add up to at least $100,000.

You want to invest in a riskless project in Sweden. The project has an initial cost of SKr3.86 million and is expected to produce cash inflows of SKr1.76 million a year for three years. The project will be worthless after three years. The expected inflation rate in Sweden is 3.2 percent while it is 2.8 percent in the U.S. A risk-free security is paying 4.1 percent in the U.S. The current spot rate is SKr7.7274. What is the net present value of this project in Swedish krona if the international Fisher effect applies

Answers

Answer:

Skr 978,177

Explanation:

The computation of the net present value is given below:

Given that

Inflation in USA = 2.80%

The Nominal rate in USA = 4.10%

As we know that  

Real rate = Nominal rate - inflation  

Real rate = 4.10% - 2.80%

= 1.3%

Now nominal rate in Sweden should be

= Real rate + Inflation

= 1.3% + 3.20%

= 4.50%

Net present value = initial outlay + Present value (Cash Flow)

NPV(in SKr million) = -3.86 + 1.76 ÷ (1+0.045) + 1.76 ÷ (1+0.045)^2 + 1.76 ÷ (1+0.045)^3

= -3.86 + 4.838177

= 0.978177 million

= Skr 978,177

Eloise, a medical equipment sales rep, purchases a quick snack to eat on the way to work. She buys lunch while on the road visiting customers, and grabs bread and milk on the way home when she stops to buy gas. Eloise probably does the majority of this shopping at a

Answers

Answer:

convenience store

Explanation:

A convenience store is a retail store that usually sells a large range of everyday items to customers.

The amounts of these products are usually in small amounts (not wholesale).

Items sold could include drinks, coffee, snacks, over the counter drugs, milk, bread, and so on.

In the given scenario Eloise purchases a quick snack, lunch, bread,, milk, and gas during the day.

She is most likely making purchases from a convenience store

The competitive pressures from substitute products tend to be stronger when Group of answer choices there are more than 10 sellers of substitute products. buyers are relatively comfortable with the quality and performance of substitutes, and the costs to buyers of switching over to the substitutes are low. demand for the industry's product is not very price sensitive. buyers have high psychic costs in severing existing brand relationships and establishing new ones. substitutes exhibit the latest in technological innovation.

Answers

Answer:

buyers are relatively comfortable with the quality and performance of substitutes, and the costs to buyers of switching over to the substitutes are low.

Explanation:

Substitute goods are goods that can be used in place of another good.

Factors that increases competitive pressures from substitute products include:

the switching cost : the lower the cost of switching to substitute good, the higher the  competitive pressures from substitute products If the demand for the industry product is price sensitive : if demand for the product is price sensitive, a small increase in price would lead to an increase in demand for the substitute good

Providing incentives for customers to learn more about your service is known as
A. branding
(B. advertising Not the answer)
C. permission marketing.
D. search engine optimization.

Answers

For your answer it’s letter c Because Providing incentives for customers to learn more about your services is known as Permission marketing

Qué aspectos consideras relevantes dentro de una mega tendencia?

Ayuda porfavorr

Answers

Answer:

En la inversión y en los mercados monetario y crediticio, se suele hablar de tendencias del mercado al mencionar situaciones en las que los compradores o vendedores dentro del mismo siguen un mismo patrón de comportamiento en forma simultánea, dando lugar a una conducta de mercado que se repite.

Así, hay dos tendencias principales de mercado: la bajista y la alcista. El mercado bajista es un término que significa que la tendencia en el mercado es negativa, es decir, el índice desciende. No existe una definición estricta del término, pero normalmente una caída del 20 por ciento desde su nivel más alto durante un período de al menos dos meses se cuenta como un mercado bajista.

Por su parte, el mercado alcista es un término que significa que la tendencia del mercado es positiva.

In the sale of a business, if the requirements of the Uniform Commercial Code are not
followed, who would most likely suffer the greatest injury?
Buyer
Broker
Creditors
Lender

Answers

If the requirements of the Uniform Commercial Code are not  followed, the party that is most probable to suffer the highest injury is the buyer

The UCC comprised of rules that applied for the following contracts:

Sale of goodsGoods leasingnegotiable instrumentsbanking transactionsletter of creditinvestment securitiestransactions that are secured

It is to be adopted in many states also at the same time it gives the remedies and rights to both the buyer & seller

So, the parties that do not suffer are:

BrokerCreditorLender

Therefore we can conclude that If the requirements of the Uniform Commercial Code are not  followed, the party that is most probable to suffer the highest injury is the buyer

Learn more about Uniform Commercial Code here: brainly.com/question/8476938

E-procurement: works best in long-term contract situations but is not suited for auctions. is the same thing as Internet purchasing. has many benefits but requires a lot of paperwork. is illegal in all states except Nevada and New Jersey. All of these are true of e-procurement.

Answers

E-procurement is the same thing as Internet purchasing.

Electronic procurement simply means buying a product online through the internet.

It should be noted that e-procurement is also the same thing as Internet purchasing and it doesn't require any paperwork.

Electronic procurement is legal in all states as people can purchase goods or services through the internet.

Read related link on:

https://brainly.com/question/13165862

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